Answer Marketplace - HOME X home publishers advertisers about newsroom contact login login The nation’s first telematics-based advertising network Deliver relevant, revenue-generating user experiences for publishers Target advertising to your ideal drivers based on behavior rather than proxies for advertisers Answer Marketplace™ is operated by Answer Financial® and powered by AritySM. Both companies are part of the Allstate® Family of Companies. Together, they deliver the first mobile advertising network with audience targeting based on driving risk. Insight 30 billion miles of real world driving matched against insurance claims1 Relevance 85+ years of risk modeling experience1 Reach Scored drivers in all 50 states How Answer Marketplace works 1. Driving EnginePublishers integrate software into their apps that turn mobile devices into powerful sensors for capturing driving data 2. Driving ScoreApp user's driving behavior data is captured and an Arity Driving Score is generated 3. Targeted Ads Advertisers select their prospects based on real risk rather than proxies or lookalikes. Deliver customized creative and offers via a real-time bidding platform based on the Arity Driving Score 4. Win-Win Answer Marketplace assists Advertisers in achieving acquisition and loss ratio goals and for Publishers to earn new revenue from premium ad placements Contact us for more Find out how to join our network of publishing and advertising partners. I'm interested in... becoming a Publisher becoming an Advertiser Other GET IN TOUCH Answer Marketplace™ is operated by Answer Financial® and powered by AritySM. Both companies are part of the Allstate® Family of Companies. 1The Arity platform is built on 85+ years of insurance data, risk modeling expertise and a deep experience with drivers, their claims and behaviors. HOME PUBLISHERS ADVERTISERS ABOUT NEWSROOM CONTACT ABOUT NEWSROOM CONTACT Privacy Press Contact © Copyright 2018 Answer Financial Inc.